In 2012,
SOME/THINGS AGENCY was commissioned to conceptualise and produce the
GUIDI COMMUNITY PROJECT, featuring images of fascinating and unique personalities who have incorporated
GUIDI products into their lifestyle. Photographed over the course of 12 months, the project involves the collaboration of select
GUIDI stockists worldwide.
One of the oldest tanneries in Italy,
GUIDI was founded in 1896 by Guido Guidi, Giovanni Rosellini, and Gino Ulivo. Still one of the highest-quality leather suppliers in the world, Guidi's own production line is headed by Ruggero Guidi and includes shoes, bags, and accessories. While the tannery is renowned in the fashion industry, providing leathers for some of the most acclaimed designers, the
COMMUNITY PROJECT is intended to show the diversity of clientele for
GUIDI's own products.
Conceived as an ‘imaginary community’, it provides insight into the lives of
GUIDI’s customers, photographed in the homes, workplaces, and favourite locations of leading figures in industries such as music, finance, science, technology, medicine, architecture, and cuisine including
AKIHISA MATZURA— one of the most renowned music producers in Japan,
HIROYUKI MURAKAMI— concept developer for Toyota’s Partner Robot Division,
RICCARDO BRUNI of leading textile company Lyria, as well as SANDEEP DESAI— the Chief Financial Officer of CITIGROUP GLOBAL MARKETS JAPAN.
Ultimately, through the portraits of these personalities, the
GUIDI COMMUNITY PROJECT also documents their cities, producing a unique reportage of Florence, Hong Kong, London, Los Angeles, Moscow, New York, Chicago, Paris, and Shanghai.
next sunday
SOME/THINGS will hold an exclusive preview of the
GUIDI COMMUNITY PROJECT
8-10PM JANUARY 20 [BY INVITATION ONLY]
AT
SOME/THINGS SECRET / 16 VILLA GAUDELET 75011 PARIS +33147009190
FEATURING
GUIDI COMMUNITY PROJECT IMAGES & A TRADITIONAL ITALIAN BUFFET STRAIGHT FROM TUSCANY
PRESS ENQUIRIES / PRESS[AT]SOMESLASHTHINGS[DOT]COM
KEIGO KATO PHOTOGRAPHED BY
MONIKA BIELSKYTE IN OCTOBER 2012 FOR THE
GUIDI COMMUNITY PROJECT
PRODUCED BY
SOME/THINGS AGENCY