SOME/FILM : ASA MADER 'RAY OF LIFE'

ray of life photography by arnaud stefani

Eternal sense of quantum leap in this Ray Of Light installation showing top model Carmen Kass as an hologram flying over ethereal dimensions. Fascinated by science at wide - from physics to human 
ones - filmmaker Asa Mader delivers this

ray of life photography by arnaud stefani

experimental perception of a woman travelling a somber yet luxurious black hole in search for a source of pure light. Atmospheric energies to complete this scavenger hunt 

ray of life photography by arnaud stefani

in a crave for refined origins. 
Panoramic 35-meter holographic projections shown in the Piazza Strozzi in Florence during the sartorial summits Firenze4Ever and Pitti Immagine Uomo 
2012, Asa Mader's collaboration - with
 

ray of life photography by arnaud stefani

 luxury fashion label Jay Ahr’s Artistic Director Jonathan Riss and FashionLab, an experimental design center for 3D technologies, and Dassault Systèmes - tastes like forever never dies.

A Psycho Production

Conceived by Jonathan Riss + Asa Mader

'Ray of Life'  Starring Carmen Kass

Music by Sylvain Chauveau + Soundwalk
Direction of Photography Arnaud Stefani
Editor Raphaelle Martin-Holger

Text by Charlotte Robert | S/TUDIO