SOME/FILM : ASA MADER 'RAY OF LIFE'
Eternal sense of quantum leap in this Ray Of Light installation showing top model Carmen Kass as an hologram flying over ethereal dimensions. Fascinated by science at wide - from physics to human
ones - filmmaker Asa Mader delivers this
experimental perception of a woman travelling a somber yet luxurious black hole in search for a source of pure light. Atmospheric energies to complete this scavenger hunt
in a crave for refined origins.
Panoramic 35-meter holographic projections shown in the Piazza Strozzi in Florence during the sartorial summits Firenze4Ever and Pitti Immagine Uomo
2012, Asa Mader's collaboration - with
luxury fashion label Jay Ahr’s Artistic Director Jonathan Riss and FashionLab, an experimental design center for 3D technologies, and Dassault Systèmes - tastes like forever never dies.