SOME/FASHION : CHEREVICHKIOTVICHKI & HARRY PONTEFRACT

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

Poetry and self-derision lay side by side with ancestral values in both the worlds of Victoria Andrejeva (the founder designer of Cherevitchkiotvichki) and Harry Pontefract.

She, on the shoeside would play the organic Mother Nature; while he, on the women style, would elaborate a sartorial reintepretation of objects and pieces of clothes from the past. Likewise is his appearance of a wandering child in the serious costume of an astounded knight - some heroic character who could pass through time without gaining a wrinkle at least.

Altogether displaying their respective collections, offer an obvious - yet mise-en-scene - visual experience where the roughness of their creations accompany the genius feeling of an ancient British theatrical universe. 
Opening the brand to a new range of materials, Victoria would scatter her own horizons into experimenting new fields of researches. On her regular basis of development, she invited her team into another experimental process where natural stains are able to withstand the test of time. Avocado bark, nuts, black beans, blueberries or melted copper are the responses to a gradation of organically refined colours.

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

But Victoria also plays a part into showing the elaborated craftmanship of Michael Moir and his spouse Helen. Lecturer of the London College of Fashion, Michael assembled along his carreer an impressive collection of shoes in the private archives of his London-based studio. Re-thinking the styles altogether with Victoria, they presented as well a small selection of their collaborations - under the auspices of this cobber, mastering the highest skills into his longstanding specialty.

The untitled first collection by Harry Pontefract is the quintessential evocation of nostalgia. Memory is a leitmotiv of the revocability of old fabrics and materials that lived many lives, thus carry per se an intense wave of souvenirs. All is precociously made by hand to render the coarse aspect of a dreamy yet comfortable wardrobe. Natural tones from light beige to marroon leather depict these neo-middle-aged inspirations.

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

cherevichkiotvichki & harry pontefract showroom photography by floriana castagna | S/TUDIO

Cherevichkiotvichki's & Harry Pontefract showroom during Paris Fashion Week Spring/Summer 2015

Photography by Floriana Castagna & Text by Charlotte Robert S/TUDIO