Y.PROJECT by yohan serfaty showing today for men's paris fashion week

Paris-based Moroccan born designer YOHAN SERFATY is showing today as part of the SS2013 homme paris fashion week. having started his first label in 2008, YOHAN LAUNCHED A NEW EXPERIMENT, Y.PROJECT, during 2010, in which he strives to DESIGN CLOTHES NOT as CONSUMPTION OBJECTS, BUT instead as lasting pieces.

/ photography by michael comninus, SOME/THINGS AGENCY